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| Lionel Richie stars in new TV ad |
| Lionel Richie stars in new TV ad
|
| UNITED STATES OF AMERICA
, 31-August-2010
11:3:2 AM |
| Lionel Richie is seen following Gary Lineker around in pursuit of his crisps in a new TV ad for Walkers Extra Crunchy crisps.
It's the first ad that Richie, known for hits such as 'Hello' and 'Dancing On The Ceiling,' has appeared in for 30 years.
He explained why he decided to agree to the project. "Once I found out that it came with enough laughs to make your sides split, then I said, 'I'm in.' Because it's got to be humorous."
He went on to say why he feels it has been important for him to have a sense of humour about himself.
If you don't really take the Mickey out of yourself, then you're really in serious trouble, he said. "The only way to survive the rock'n'roll business, the music business, the entertainment business is you better have a sense of humor cause nothing is going to go right for your career. Nothing goes exactly like you planned it."
The singer hounds Gary Lineker so much in the ad that the TV presenter sends Richie flying through a glass window. Richie said that he declined to act out that bit himself.
"They asked me one great thing. Did I want to do the stunt? And I wanted to do 'Are you out of your mind? No, no, no, no, no.' Some brave soul that looked just like me took it upon himself to take the fall for me. And of course I ended up on the other side of the glass," Richie added.
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