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| Gimmicks, longer hours greet US |
| Gimmicks, longer hours greet US holiday shoppers
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| UNITED STATES OF AMERICA
, 26-November-2010
3:52:8 AM |
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Retailers are ushering in the traditional kick-off of the US holiday shopping season on Friday with expanded hours, deep discounts and online deals to draw bargain-hungry shoppers.
In a bid to grab shoppers earlier, a number of stores including Old Navy, Toys R Us and Sears opened on Thanksgiving Day. Toys R Us was counting on getting an extra boost by opening 24 hours straight, starting at 10 p.m. EST (0300 GMT) on Thanksgiving.
The crescendo follows a weeks-long push to woo shoppers. Many stores had trotted out the so-called "Black Friday" label on sales as far back as October. The "Black Friday" label comes from retailer's goal of capitalizing on the holiday shopping season to turn a profit for the year, going "in the black" instead of "in the red."
Retailers are hoping to capture dollars on the Web. Wal-Mart and Target were among a gaggle of retailers that dramatically stepped up deals on their websites Thursday, hoping to lure online shoppers.
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