|
|
|
|
|
|
| |
| |
By Category |
 |
|
|
| |
|
| |
| |
India On Media |
|
|
|
| |
|
| |
|
|
| Politics
News |
|
| Shaping a network with Oprah’s view |
| Shaping a network with Oprah’s view
|
| UNITED STATES OF AMERICA
, 31-December-2010
0:27:46 AM |
| For decades cable channels have been built around specific interests like news, sports or classic movies. Beginning this weekend, there will be something altogether different: a cable channel shaped around a person, Oprah Winfrey.
The channel, called OWN, short for the Oprah Winfrey Network, will depend in part on Ms. Winfrey's powerful role as a tastemaker for her millions of fans.
When it starts Saturday at noon, the network will essentially be recommending Oprah-branded programs the way she recommends books on "The Oprah Winfrey Show."
"This network will be mind- and heart-food for people," Ms. Winfrey said in an interview
Her network is also the most-watched experiment in the television industry. Ms. Winfrey is taking an enormous risk by ending her 25-year-old broadcast talk show in 2011 and moving to cable, hoping that her viewers will move with her. Whether they watch or not, they'll be paying for it: OWN is expected to eventually earn 25 cents a month in subscriber fees from each of the 85 million households it will serve.
OWN is not just a symbolic move to cable from broadcast. It is also a bet by Ms. Winfrey and her backers at Discovery Communications that media will be more personalized in the future -- beginning with a channel built around one of the biggest personalities in the world.
"OWN is the first network, other than maybe the Disney Channel, that is really built around the worldview of a person," said Tom Freston, the former chief
|
|
|
|
|
|
|
|
ADVERTISEMENTS
Free offer!!! Become an administrator for your zip home page, "Post" local news (local to your postcode)& pictures, "Post" advertisement banners from local companies. Make Extra money.
|
 |
 |
|
|
| |
|
