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| Pan-India rollout of mobile number |
| Pan-India rollout of mobile number portability today
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| INDIA
, 20-January-2011
4:33:49 AM |
| Prime Minister Manmohan Singh is slated to flag off the nationwide roll-out of Mobile Number Portability (MNP) today, a move that will allow users to switch operators without losing their phone numbers and will force telecom providers to improve the quality of their services.
"I think it's a great step forward for the consumer, as it enhances choice and brings in more competition, because the more efficient you are as a service provider, the more likely that consumer will choose you," Telecom Minister Kapil Sibal on Wednesday said. (Also read: Now, a MNP helpline, courtesy Idea)
MNP services were first launched in Haryana in November last year. Nevertheless, companies like Idea Cellular and Vodafone started marketing their services to subscribers in other parts of the country that are looking at switching operators even before MNP services were rolled out.
Idea Cellular, which started the 'No idea? Get Idea' campaign to woo the subscribers of rival telecom companies has also set up a toll-free line to assist customers looking to switch operators
More operators are expected to undertake similar activities to retain their subscribers, with competition likely to heat up following the nationwide roll-out of MNP services, with telecom companies poaching their rivals' subscribers.
On tariffs, Sistema Shyam TeleServices (SSTL) President and Chief Executive Officer Vsevolod Rozanov, which offers services under the brand MTS, said, "I think tariffs will go down further, especially, if we speak about the post-paid customer base that is where we are likely to see the average revenue per user (ARPU) going down."
"In the pre-paid segment, I doubt a significant change in their tariffs or profitability," he said.
However, analysts feel there might not be a huge impact on the revenues of the telecom operators.
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