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AirAsia's Flamboyant CEO Now Search
AirAsia's Flamboyant CEO Now Searches for Right Words
 UNITED STATES OF AMERICA , 29-December-2014  9:35:36 AM
Fernandes is more than just the CEO of AirAsia: He's the brash personality and cheerleader-like figure who gives the discount carrier its soul.

A flamboyant executive who loves race cars and soccer - and is known for speaking his mind, sometimes inappropriately - Fernandes has opened air travel to millions who previously couldn't afford it.

Now, with one of his planes and 162 people onboard missing, Fernandes faces what he's calling his worst nightmare.

"We will go through this terrible ordeal together," he told his staff via Twitter hours after Flight 8501 disappeared Sunday.

"Be strong," he said in another message. "Continue to be the best. Pray hard."

In an age when many corporate leaders are insulated from their customers and staff, the Malaysian-born, British-educated Fernandes is a vocal leader who enjoys interacting with the public, at airports and on social media. AirAsia passengers often tweet him photos of their vacations, which Fernandes then shares with his followers.

He's posed for photos with Filipino boxer Manny Pacquiao and hosted Asia's version of the reality TV show "The Apprentice." And he has a personal credo: "Believe the unbelievable. Dream the impossible. Never take no for an answer."

RelatedWhat Happened to AirAsia Flight That Went Missing? Some Qs and As

Australian Plane Spots Objects in Sea in AirAsia Search Area

AirAsia Cancels Flight in Philippines After Tyre Problem

Fernandes' reach extends well beyond airlines. In 2011, he bought a majority stake in the English Premier League club Queens Park Rangers. He is often seen in the soccer team's blue-and-white jersey, which bears AirAsia's name in bold red across the front.

He also has funded a Formula One racing team, making lavish bets with owners of competing teams.

From : http://www.ndtv.com  

Posted By : Desi

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