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| Brands Need To Make Online Mobile |
| Brands Need To Make Online Mobile Shopping Easier: Facebook
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| UNITED STATES OF AMERICA
, 5-February-2016
4:47:53 AM |
| Although young shoppers are increasingly buying smartphones online, they believe brands can further improve this by providing a seamless experience across a variety of channels on the path to purchase, a new Facebook study has revealed.
Shoppers are increasingly turning to mobiles for research, comparing prices and even making their final purchase.
"Indeed, 45 per cent of all shopping journeys today contain mobile. And for Millennials, this number jumps to 57 per cent. Almost half of Millennials expect to buy more on their smartphone in the year ahead," said Facebook IQ which commissioned market research firm GfK to conduct the study involving more than 2,400 "omni-channel shoppers."
"Omni-channel shoppers" consider the internet to be an important source of inspiration when it comes to discovering new products and browsing a wider range of brands including smartphones and tablets.
"While 56 per cent say they have made a purchase on a mobile device because they were already using it, 55 per cent say they use mobile because they can do it anywhere, anytime," the findings showed.
Meanwhile, 60 per cent of "omni-channel shoppers" say they will either start purchasing or purchase more on their smartphones in 2016 and 64 per cent anticipate doing more shopping research on their smartphones.
"There is an opportunity for brands to ease
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