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| DaimlerChrysler cuts 13,000 jobs |
| DaimlerChrysler is to cut 13,000 jobs at its loss-making US unit Chrysler.
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| UNITED STATES OF AMERICA
, 14-February-2007
9:48:14 AM |
| The German-US group also said it would close one Chrysler factory as it continues efforts to turn around the struggling US operation.
Hit by falling sales, which were down 7% in the US last year, Chrysler has a total workforce of 83,000 people.
Like fellow "Big Three" US carmakers Ford and General Motors, Chrysler has been hit by tough competition from Japanese rivals.
Ford and GM are already cutting thousands of jobs in the US in an effort to reduce costs and improve their competitiveness.
Unpopular vehicles
The Chrysler plant that will close is its factory in Newark, Delaware.
With a workforce of 2,100, this makes the firm's slow-selling Dodge Durango and Chrysler Aspen sports utility vehicle (SUV) models.
Overall, Chrysler is cutting 9,000 jobs in the US and 4,000 in Canada.
The job loss announcement came as DaimlerChrysler said Chrysler made a loss of 124m euros in 2006 ($162m; £83m).
Leading US car firms have all been knocked by an over-reliance on thirsty pick-ups and SUVs, at a time when more American drivers are switching to smaller more economical cars.
Have you been affected by changes in the auto industry?
In the face of higher petrol prices, Japanese firms such as Honda and Toyota have been quicker to produce a range of such models.
Analysts are now questioning whether Chrysler will be spun off as a separate business.
However, Erich Merkle, of Irn Inc, said such a move was "improbable".
"If anyone can really unlock the value of an alliance between Daimler, Benz and Chrysler, it is [DaimlerChrysler chief] Dieter Zetsche.
"He is one of the turnaround kings out there. If he can't do it, no one can."
Rivals
Overall, DaimlerChrysler saw a net profit of 3.2bn euros - up from 2.8bn euros a year ago - largely thanks to the performance of its Mercedes-Benz brand and its trucks business.
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