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Events Category |
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| Brand Management Book Release |
| THIS IS THE FIRST COMPREHENSIVE BOOK ON SLOGANS
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INDIA
, 7-November-2007
2:40:2 AM
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Those who wish to come for the above -who are based in Chennai may please send us your profile, e mail ID and local telephone numbers.
Orionexpo International is pleased to announce the release of the book SLOGANS THE LIFE LINE OF BRANDS buzz words of the bazaar by Ravi Shivram
THIS IS THE FIRST COMPREHENSIVE BOOK ON SLOGANS
The book responds to some of the major concerns in advertising, and brand building. This explores and explains new dimensions of slogans.
This book is presented in a jargon free style with uncomplicated language for any one with a BRAND to sell! It is very useful for Brand, Product, Marketing managers, PR’s,Copy writers,Communication managers, students of management ( MBA) Visual communication, and all creative professionals.
Tips and Tricks for copywriters. The book emphasizes strategically analyzed approach to concepts and visions of slogans. The book covers complete spectrum of applications with examples, and new usages.
It will help readers to understand and act on slogans and brand management. The marketing communications, loyalty factors, brand values, positioning and extensions.
Chapters:
Power of slogans, Brand Image and slogans, Changing scene in the bazaar, Second coming, Issues and turn around, Providing, Creditability factors, Evaluation, Re-call and retention methodologies, Role of Languages, Social and Legal issues, Facts and figures, Vintage section and guiding factors on usage of HINGLISH. Implementations, implications and influences.
This will be in book stores in December 2007.
Tentative Price Rs 295.00.
Where:Bharatiya Vidya Bhavan
Mylapore
Chennai , Tamil Nadu
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Event Start Date : 14-Dec-2007
Event End Date : 14-Dec-2007
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