There are finances to deal with, business models to consider, a brand look and feel; a name… the list is seemingly endless. And part of that list is the online component, especially if your new business is going to be trading online in any capacity. Where do you begin once you’ve decided you want to promote your business online? It’s a jungle out there and the information overload just ends up becoming confusing and superfluous. Especially when it comes to IT. Being informed up front can save a lot of redevelopment time and money in the long run and gives you a clear idea of how your website can grow with your business. Here is a list of helpful points that you should think about and research before diving into the World Wide Web. This will be your URL (your web address) and should be the first thing you do once you’ve decided to start promoting your business online. In some ways this one of the most time-consuming processes because finding a name that is not taken is not always easy! If your business name is unique, or uses your own name, you probably won’t have any problems but if you want to use some of your search keywords in the URL it may be nearly impossible to find an available domain. Buying a domain is not expensive and the longer you buy it for up-front the better it is for SEO. You can own a domain without having a website live on it, this is called Domain Parking. It reserves your intended domain name so it will be available for future use.