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India On Media |
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| Hello, this is Niira |
| From the website of Vaishnavi Corporate Consulting, the public relations firm run by Niira Radia, a concise statement of what the firm offers
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| INDIA
, 30-November-2010
2:57:57 AM |
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From the website of Vaishnavi Corporate Consulting, the public relations firm run by Niira Radia, a concise statement of what the firm offers its clients:
“Understand mindsets that lead to reporting patterns in news, editorial policies and leanings”
“Effectively represent our views to the media through position papers and regular interactions”
“Hence enable influencing of media views”
Unremarkable PR firm claims? Or a corporate mission statement that’s unwittingly only too apt?
Radia is at the centre of a growing controversy where the basic storyline revolves round questions on her influence and the mindsets of some media professionals. News magazines Open and Outlook published transcripts of Radia’s conversations with politicians, industrialists and journalists. Radia’s conversations with journalists have led to questions about media ethics, and some of the journalists whose conversations with Radia have been published have both defended themselves and asked questions about the tapes leaked so far.
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