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| Jayalalithaa's ad blitzkrieg |
| Jayalalithaa's ad blitzkrieg on her government's 1st anniversary
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| INDIA
, 16-May-2012
3:51:21 AM |
| Jayalalithaa completes one year as the Chief Minister of Tamil Nadu today. She marked the anniversary with massive front page ads saying 'One year of achievements- Hundred years leap forward' in all national dailies. The jacket ads on four sides of all newspapers have Ms Jayalalithaa's full size image on the front, and a listing of her achievements as chief minister on the other three pages.
The ads dwell mainly on the fulfillment of Ms Jayalalithaa's election promises like the distribution of free rice, mixer-grinders, gold for mangalsutras, cows and goats.
According to sources, the budget for these ads inserted by the Tamil Nadu government, through its Department of Information & Public Relations (DIPR), was Rs. 25 crores. Estimates suggest these may have cost atleast Rs. 15 crores.
Almost all newspapers in Tamil Nadu, including national editions, except the ones owned by DMK family members, carry these 'Power Jacket' advertisements.
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