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| Technology
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| The new high-tech dating technology |
| The new high-tech dating technology?
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| UNITED STATES OF AMERICA
, 22-August-2012
2:5:8 AM |
| Online dating services have long promised to help people find a mate by using statistical science to predict personal chemistry. But some of the biggest services are now adding a retro twist.
Several sites are bringing people together the old-fashioned way, with singles parties where people can crowd together at bars while consuming alcohol and flirting.
"There have been so many times I've met up with someone from the Internet in person and didn't feel a spark," said Emily Clapp, who was at a recent beer-tasting event organized by the popular dating site OkCupid in a basement bar on the Lower East Side of Manhattan. "It's so disappointing to invest all that time e-mailing and then... nothing."
Like many others, Ms Clapp says the offline events can help identify a potential date more quickly. Online, they find they can spend weeks or months exchanging messages with someone and then schedule dinner or drinks - only to realize within minutes that the date is a dud.
"There's only so much you can do with data," said Susan Etlinger, a research analyst at the Altimeter Group who advises companies on how best to use technology. "There's always the unknown that has to do with pheromones and human nature."
But why do you need to sign up for a dating site to meet someone in a bar? Ms Clapp, a 31-year-old tax accountant, said that the sites acted as a filter, making it more likely that the other attendees were also single, looking for romance and not too creepy. But inevitably, she said, "it's a little more random than regular online dating."
The offline events, for members only, are offered as part of their monthly subscription or for a small fee. While many of the events are held in bars, others revolve around activities like learning to make fresh pasta, going on hikes or playing Skee-Ball. Both Match.com, a pay service, and OkCupid, which was bought by Match last year but operates independently, are getting behind the offline idea. Match bought commercial
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