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India On Media |
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| Technology
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| Apple Courts Fashionistas as Smartw |
| Apple Courts Fashionistas as Smartwatch Expectations Mount
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| UNITED STATES OF AMERICA
, 6-September-2014
13:40:48 PM |
| Apple Inc has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch.
Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body.
A smartwatch would represent Chief Executive Officer Tim Cook's first real new product since taking the baton from Steve Jobs. Several fashion media editors told Reuters they received invitations for the first time to an annual September product-launch, which they took as confirmation of a wristwatch in the wings.
"I assume it's because they are unveiling a wearable," said Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee. "This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines."
Apple declined to comment.
The iPhone maker, known for its sleek aesthetic, has made overtures to the fashion press in the past. It typically opts to host a separate event in New York where editors meet the team and review products, two fashion editors say.
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