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| Now farmers will earn more |
| Until now, middlemen gave me Rs. 8 a kg, after procuring right at my farm. Now I expect to earn between Rs. 9 and Rs. 9.50," he says.
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| INDIA
, 20-March-2007
3:40:40 AM |
| Banana farmer R. Jayaraj of Chennampatti in Bhavani taluk has depended on middlemen to sell his produce of kathali fruits. The variety has a market in Thiruvananthapuram, Ernakulam, Bangalore and Mumbai, where it fetches a good price. But middlemen have been eating into his profits. Soon things will change and Mr. Jayaraj will have most of the profit for himself, as he will sell directly to buyers.
"Until now, middlemen gave me Rs. 8 a kg, after procuring right at my farm. Now I expect to earn between Rs. 9 and Rs. 9.50," he says.
If the district administration's efforts click, hundreds of farmers like him will earn more: banana growers in and around Gobichettipalayam, drumstick growers in Mulanoor, tomato farmers in Dharapuram, and potato growers in Erode district.
They will come together to form a Safal Growers' Association, through which they will send their produce to Safal, Bangalore. Safal (short for sabji and fal in Hindi, meaning vegetable and fruit respectively) is a unit of Mother Dairy Foods Processing Unit , a subsidiary of the National Dairy Development Board.
Farmers from all over the country get their produce auctioned through Safal. A systematic and transparent process ensures that farmers get the maximum price from buyers across the country. If a good price is not on offer, the seller can opt to use Safal's cold storage facility and sell it on a day the price is good.
Collector T. Udayachandran, who is mooting the formation of the growers' association, says that by selling at Safal farmers here would get a good price. Buyers from all big markets will be present there to offer them the best price, he adds.
At Safal farmers also have the option to choose the date and time of a sale, unlike in a traditional market where they surrender to the middlemen's price.
Mr. Udayachandran said Safal will cut a link in the supply chain — which is healthy from the farmer-sellers' point of view.
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