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| Buy one, get three free’ |
| Alok Ohrie, Managing Director AMD India (left), Michael O’Brien, Director, World Wide Commercial Systems, AMD Austin hold the Quad-Core AMD Opteron
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| INDIA
, 17-September-2007
0:59:8 AM |
| When you buy packets of potato chips in supermarkets, the ‘special offer’ so often says, “Buy three, get one free.” The computer chip business these days, offers a better deal which seems to say: “Buy one, get three free.”
The launch by Advanced Micro Devices (AMD) last week of its ‘Quad Core’ Opteron processor — aimed at the high-end ‘server’ computers that fuel data centres and large corporate network — means both the PC chip-makers, Intel and AMD, now offer one chip that does the work of four.
Just one day after the global launch of the 4-in-1 Opteron, HCL Infosystems unveiled a range of made-in-India servers — the Infinit Xcel Line 2200 LY and 2200 YA — fuelled by the chip and targeting web servers, defence applications and computer-aided design.
Intel’s Quad Core Xeon processors were out some months ago — but as experts point out the design was achieved by strapping two dual-core chips together on the same slab of silicon, whereas, the new AMD Opteron is the first ‘native’ quad chip, which means, it was designed bottom-up, as four separate processor cores per chip.
An enlarged photo of the ‘silicon die’ shows this clearly.
It was so earlier too, in the ding-dong battle of the chip-makers. AMD created the first dual core chip; Intel caught up — by putting two single cores on a chip — to start with.
Do these fabrication details matter? May be not. But it is significant that both of these chip-makers no longer mention speed of their processors work as the USP. Gigahertz don’t matter, any more — apparently. Now they tell us, ‘performance per watt’ of power consumed, is what matters... banking on efficiency over raw speed.
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