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| Sun TV, Kalaignar TV battle for ... |
| Sun network owned by the Maran brothers grand nephews of TN CM Karunanidhi have launched their no frills DTH.
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| INDIA
, 22-September-2007
3:37:3 AM |
| The war between Sun TV and Kalaignar TV has gone to the skies quite literally.
Sun network owned by the Maran brothers grand nephews of TN CM Karunanidhi have launched their no frills DTH.
It costs just Rs 75 a month, the dish and the set top box technically come free. The stunning offer comes just a week after the launch of Karunanidhi's family controlled Kalaignar TV following a rift between both families.
While the state government is all set to enter cable distribution, allegedly to promote the ruling party backed channel.
This is seen as a competitor's attempt to continue monopoly in the business. But the offer had its repercussion with cable operators taking the battle to the streets after snapping cable links in many areas. They say the price war will hit them hard.
''They are one of the richest in Asia. It's all our hard work and sweat,'' said a local.
Defending the new pricing by SCV, the cable arm of Sun TV, former union IT minister says this is inevitable in a competitive environment.
''For instance telephone call rates which were high earlier had to come down. People expect cheaper rates. Our intention is not to affect anyone,'' said Dayanidhi Maran, Sumangali Cable Vision.
''DTH and IPTV we may consider that also. But now we are content being an MSO,'' said L K Tripathy, Chief Secretary, Tamil Nadu.
While television channels in Tamil Nadu have always been politically coloured in the weeks ahead customers may have to absorb the aftershocks of this price war.
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