R A Consulting New York/New Jersey, USA

Work Areas:
„X Provided Marketing Research Consultancy to important financial, IT and Retail clients.
„X Devised and conducted several primary marketing research studies to evaluate and measure customer
satisfaction and attitudes and usage. Led a team of analysts.
„X Worked extensively with the marketing and technical team on expanding the customer base of the company
for its Products and Services.

2) iGate Global Solutions New York, USA
Website: www.igate.com

Work Areas:
„X Provided Consultancy in the area of Business Analysis and Consumer In sights Measurement.
„X Work areas included detailed market analysis and competition tracking in CPG Industry with a focus
on Adult Consumer Goods with an objective to improve marketing effectiveness, identify key opportunities
related to line extensions, re-position brands and, improve overall Brand Equity.
„X Analyses included: Brand Equity and Trade loyalty measurements, Brand Switching and Buyer Flow Analysis,
Customer Satisfaction measurement, Estimation of Promotion Effectiveness, Pricing and Promotion Analysis,
Trade Segmentation, Volumetric Estimations, across consumer segments, trade classes, regions and at
the national level.
„X Worked in close consonance with Senior Level Executives in Consumer Insights, Business Planning, Marketing,
Trade Marketing, Corporate Brand Affairs, Distribution and Sales and assisted them in analyzing market
information (from primary as well as syndicated data sources) to prepare more effective future strategies.